Betty Crocker
Author of Betty Crocker's Cookbook
About the Author
Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. show more They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice. In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods. In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others. During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world. There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards. (Bowker Author Biography) show less
Disambiguation Notice:
This is a company brand name. It was made up in 1921.
Series
Works by Betty Crocker
Betty Crocker's Cooking Basics: Learning to Cook with Confidence (Betty Crocker) (1998) 227 copies, 2 reviews
Betty Crocker's New Choices Cookbook: More Than 500 Great-Tasting Easy Recipes for Eating Right (1993) 175 copies, 1 review
The Bisquick Cookbook: Recipes from Betty Crocker in answer to Your Requests (1964) 81 copies, 1 review
Betty Crocker's Family Dinners in a Hurry: Home-Tested Menus that Make the Most of Minutes (1970) 56 copies
Betty Crocker's Fix-It-Fast Family Favorites: More Than 400 Great-Tasting Ways to Get Dinner on the Table (2000) 50 copies
Betty Crocker's One-Dish Meals: Casseroles, Skillet Meals, Stir-Fries and More for Easy, Everyday Dinners (2004) 49 copies
So Quick with New Bisquick (A Betty Crocker Cookbook for Breads, Main Dishes, Desserts) (1967) 40 copies
Betty Crocker's Best of Healthy and Hearty Cooking: More Than 400 Recipes Your Family Will Love (1998) 28 copies
Your Share: How to Prepare Appetizing, Healthful Meals with Foods Available Today (1943) 26 copies, 1 review
The Betty Crocker Cookbook, 13th Edition: Everything You Need to Know to Cook Today (Betty Crocker Cooking) (2022) 26 copies
Betty Crocker's Diabetes Cookbook: Great-tasting, Easy Recipes for Every Day (2012) 22 copies, 1 review
Betty Crocker's Cook It Quick: Homemade Made Easy in 30 Minutes or Less (Betty Crocker Home Library) (1997) 21 copies, 1 review
Betty Crocker's Fast & Flavorful: 100 Main Dishes You Can Make in 20 Minutes or Less (Betty Crocker Home Library) (1997) 19 copies
Bisquick to the Rescue: More than 100 Emergency Meals to Save the Day! (Betty Crocker Cooking) (2011) 18 copies, 1 review
Betty Crocker Cookies: Irresistibly Easy Recipes for Any Occasion (Betty Crocker Cooking) (2019) 15 copies
Betty Crocker Simply Delicious Diabetes Cookbook: 160 Nutritious Recipes for Foods You Love (2022) 14 copies, 2 reviews
Betty Crocker Christmas Cookbook: Easy Appetizers • Festive Cocktails • Make-Ahead Brunches • Christmas… (2017) 12 copies
Betty Crocker The Smart Dinner: Clever and Versatile Ways to Use What You’ve Got on Hand (Betty Crocker Cooking) (2017) 11 copies
Cocina Betty Crocker: Recetas Americanas Favoritas en Español e Inglés/Favorite American Recipes in Spanish and… (2005) 10 copies
Betty Crocker Racing Family Bisquick Cookbook (Richard & Lynda Petty Introducing the Betty Crocker Racing Family 43) (2001) 9 copies
Betty Crocker One-Dish Meals: Casseroles, Skillet Meals, Stir-Fries and More for Easy, Everyday Dinners (Betty Crocker… (2013) 9 copies
Betty Crocker A Piece of Cake: Easy Cakes―from Dump Cakes to Mug Cakes, Slow-Cooker Cakes and More! (2018) 7 copies
Bisquick Breakfast & Brunch ... Betty Crocker ... 33 New Family Favorites ... 72 Recipe Cards all with photos ... Lots… (2013) 7 copies
Betty Crocker: Holiday Easy Entertaining. November 2002. #190 (Easy Peppermint Dessert. Bonus! Holiday Party Favors… (2002) 6 copies
Betty Crocker's Easy Cooking for Family and Friends: More Than 350 Delicious Everyday Recipes (2003) 5 copies
Betty Crocker Party Food: 100 Recipes for the Way You Really Cook World Pub Ed Alt Cvr (2011) 5 copies
Betty Crocker Slow Cooker Favorites 5 copies
Betty Crocker Learn with Betty: Essential Recipes and Techniques to Become a Confident Cook (Betty Crocker Cooking) (2018) 5 copies
42 Hot Potato Ideas 4 copies
Recipes From The Soul (Betty Crocker Sharing African-American Recipes from the Soul) (2004) 4 copies
Vitality demands energy: 109 Smart new ways to serve bread, our outstanding energy food (1934) 4 copies
Betty Crocker - Simple Slow Cooker Meals, Sandwiches & Soups #212 - September 2004 (212) (2004) 3 copies
Betty Crocker's Indulgent Desserts 3 copies
The 300 Calorie Cookbook: 300 Tasty Meals for Eating Healthy Every Day (Betty Crocker Cooking) (2012) 3 copies
Betty Crocker's Picture Cook Book / Cookbook: Five -5- Ring Binder - 1950 First Edition (1777) 3 copies
Betty Crocker's Magic from a Mix 3 copies
Casual Cooking for Company 3 copies
Betty Crocker's Baking's Believing 3 copies
Betty Crocker's Cookbook Library 2 copies
Betty Crocker - Celebrate 150 Ideas Birthdays Graduations & Showers #232 - May 2006 (232) (2006) 2 copies
Betty Crocker Slow Cooker Meals 2 copies
Outdoor Eats (Betty Crocker Cooking) 2 copies
Betty Crocker's Step-By-Step Recipes 2 copies
Betty Crocker's Best Cupcakes & More 2 copies
Betty Crocker Spring Brunch 2 copies
Betty Crocker's Everyday Stir-Fries 2 copies
Potluck Suppers 2 copies
Betty Crocker's Family Favorites: Cookie Book / Cookbook for Boys and Girls / Soups and Stews Cookbook / Microwave… (1986) 2 copies
Magic From a Mix. Turn an Ordinary Mix Into An Extraordinary Dessert. 27 Fast and Fabulous Recipes. 2001 (2001) 2 copies
New Boys and Girls Cookbook 1 copy
Betty Crocker 1 copy
Gluten-Free Cooking 1 copy
Folk Breads USA 1 copy
Betty Crocker 1500 Calorie a Day Cookbook (Betty Crocker Cooking) by Betty Crocker (2012-12-10) (1800) 1 copy
Miss Parloa's New Cookbook 1 copy
Bisquick 15-min prep 1 copy
Extra-Special Holiday Baking 1 copy
Do-Ahead Holiday 1 copy
Party Foods 1 copy
Bake'n Fill Bundform Pan 1 copy
Perfect Baking Every Time 1 copy
QUICK AND DINNERS 1 copy
Cookies Brownies & Bars 1 copy
NEW MICROWAVING FOR 1 OR 2 1 copy
Betty Crocker Pasta Pizzazz 1 copy
Four Ingredient Favorites 1 copy
Pizza Party 1 copy
Celebrate American Cooking 1 copy
Super Sides In Seconds 1 copy
Cooky Carnival 1 copy
One-Dish Desserts 1 copy
Pie And Pastry Cookbook 1 copy
Potluck Suppers 1 copy
Bake Sale Bestsellers 1 copy
Favorite Desserts 1 copy
Stuff-N-Munch Sandwich Maker 1 copy
Chocolate Lover's Desserts 1 copy
Breads you bake with yeast 1 copy
Betty Crocker Easy Chinese 1 copy
tricks with soup 1 copy
The Bisquick Book 1 copy
20 Minutes To Dinner 1 copy
Foods Menu 1 copy
Party Book 1 copy
Casual Cooking For Company 1 copy
Simple Celebrations 1 copy
Soup, Chili & Bread 1 copy
Snack Lovers' Cookbook 1 copy
Betty Crocker Recipe Magazine Fun Summer Appetizers Recipe Cards. 110+ Pull-Out Recipe Cards! 1 copy
Betty Crocker Hollidays 1 copy
Easy Appetizers 1 copy
When You're Entertaining 1 copy
Best-Loved Cookie Treasures 1 copy
Bet Crocker's New Cookbook 1 copy
Betty Crocker's Cookbook 1 copy
Betty Crocker Simple Meals 1 copy
Food Men Hurry Home For 1 copy
Bisquick. New Tasty Family Meals. October 2004. #213 (Impossibly Easy Taco Pie. Photo with Every Recipe.) (2004) 1 copy
Mom's Cook Book 1 copy
Easy Baking Gold Medal 1 copy
Recettes faibles en glucides : Couper les glucides et les gras grâce à des recettes faciles et délicieuses (2009) 1 copy
Betty Crocker says: Try my quicker easier way to MORE DELICIOUS CAKES with SOFTASILK CAKE FLOUR! 1 copy
Soups & Breads 1 copy
Christmas Cookies 2010 1 copy
Tastes of the Season 1 copy
Recetario Anual 2013 1 copy
Betty Crocker's Cookbook/Betty Crocker's Microwave Cookbook/Exclusive Gift Edition/Anniversary Edition (1992) 1 copy
Betty Crocker Cookbooks 1 copy
Easy Chicken 1 copy
Fun Desserts 1 copy
Macaroni and Spaghetti 1 copy
Betty Crocker's Fancy Cookies, Appetizers and Desserts: Made with Mirro Aluminum Cookie Press 1 copy
cook book for boys and girls 1 copy
Foods Men Like 1 copy
Betty Crocker's Recipe Cards 1 copy
Book of Flowers 1 copy
Holiday Cookies 1 copy
New Magic in Cake-Making 1 copy
Cookies and Bars 1 copy
15 Ways to a Man's Heart 1 copy
Appetizers 1 copy
Slow Cooker Recipes 1 copy
NEW CHRISTMAS COOKBOOK 1 copy
Betty Crocker's Softassilk 1 copy
Comfort Casseroles 1 copy
The Gold Medal Wondra Way 1 copy
Best-Loved Casseroles 1 copy
Cake Mix Recipes 1 copy
Cooking for fifty 1 copy
COOKBOOK FOR BOYS & GIRLS 1 copy
Soups, Stews & Chilies 1 copy
A Cake for all Seasons 1 copy
Tagged
Common Knowledge
- Gender
- n/a
- Disambiguation notice
- This is a company brand name. It was made up in 1921.
Members
Reviews
Betty Crocker's Pie Parade: from the famous Betty… by Betty Crocker (General Mills Gold Medal)
This is a cute little cookbook of Halloween-themed recipes. It's well put together, with a photo of every recipe and some tips on throwing a Halloween party. I tried three pumpkin or jack-o-lantern related recipes from the book, as this was for the 2016 Halloween Bingo square for Pumpkin: An appetizer, a main dish, and a dessert. I had mixed results, but if I were a more skilled cook and had the palate of a small child who attends Halloween parties, they probably would have been more of a success. Overall, would recommend.
Links to the recipes I tried:
Peppy Roasted Pumpkin Seeds http://sheric.booklikes.com/post/1476988/betty-crocker-halloween-cookbook-progre...
Pizza Pot Pie http://sheric.booklikes.com/post/1469311/betty-crocker-halloween-cookbook-progre...
Jack-O-Lantern Whoopie Pies http://sheric.booklikes.com/post/1478530/betty-crocker-halloween-cookbook-progre...… (more)
Links to the recipes I tried:
Peppy Roasted Pumpkin Seeds http://sheric.booklikes.com/post/1476988/betty-crocker-halloween-cookbook-progre...
Pizza Pot Pie http://sheric.booklikes.com/post/1469311/betty-crocker-halloween-cookbook-progre...
Jack-O-Lantern Whoopie Pies http://sheric.booklikes.com/post/1478530/betty-crocker-halloween-cookbook-progre...… (more)
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Statistics
- Works
- 906
- Members
- 18,801
- Popularity
- #1,161
- Rating
- 3.9
- Reviews
- 159
- ISBNs
- 766
- Languages
- 4