Author picture
10 Works 44 Members 3 Reviews

About the Author

Eliane Glaser is a writer and BBC radio broadcaster. She is a senior lecturer at Bath Spa University and a research fellow at Birkbeck, University of London. She is the author of Get Real: How to See Through the Hype, Spin and Lies of Modern Life (2012), and writes for The Guardian, The New show more Statesman and The Independent. show less

Works by Eliane Glaser

Tagged

Common Knowledge

Members

Reviews

I read a fair few books critiquing aspects of postmodern life (politics, economics, class, the environment, sexism, etc) and this sometimes results in me whining about having come across certain concepts and arguments before. I’d expected this to be the case with ‘Get Real’, which has a very generalist thesis broken down across a number of themes (including politics, economics, class, the environment, and sexism). Yet this was not at all the case. Glaser’s synthesis of a number of things I’ve already read feels genuinely novel and thought-provoking. Her argument is distinctive as she focuses on what I would call cognitive dissonance: the gaps between what is actually happening, what we are told about it, and what we as a culture think about it. She expresses this much more elegantly, of course, and it’s a vital point. In order to meaningfully critique any aspect of postmodern life, we must first articulate our own beliefs about it, which is very difficult in a culture that cloaks belief and ideology in quasi-scientific inevitability.

An example from my own experience: I recently went to an academic conference run by geographers, as there were plenty of sessions relevant to my own research. When I attended presentations, I was fascinated to find that geographers set out the theories that their work is grounded in before proceeding to methods and results. In my own discipline, applied economics, no-one does this, because economics only has one set of theories that everyone uses. There is no need to state that, ‘My econometric methods assumed that market participants were rational actors with perfect information who maximised their utility’ because it is always implicit. Unless you are specifically studying behavioural economics, these assumptions will be hidden behind your quantitative work, unspoken. Such assumptions are, of course, deeply stupid and widely debunked. Nonetheless, they remain unspoken and absolutely ubiquitous. I admired the geographers for stating their choice of theory up front - such a basic thing, but so important.

Returning to this book, Glaser examines various ways in which false consciousness prevails in the UK. She writes lucidly and intelligently, so a selection of quotes should give you a flavour:

The reason why the [2008] crash came as such a shock to the Right, and why the Left still hasn’t come up with a different way of doing things, is that aside from that brief moment of crisis, capitalism succeeds in presenting itself as not a belief system at all. Even just uttering the word ‘capitalism’ marks you out as not only anti-capitalist, but also as living in a dream world. As with contemporary politics, capitalism is the ideology of no ideology. It purports to be about hard facts rather than belief.

[...] Initiatives like those ‘local community’ Starbucks cafés are an attempt to fool increasingly sophisticated and savvy consumers with fake authenticity. But that’s OK, because consumers are increasingly sophisticated and savvy… This mantra of the rational, discerning consumer is accompanied not only by psychological manipulation, but also by a lack of general awareness that psychological manipulation is still rife. And that’s because our faith in consumer sophistication [and thus rational actor theory] is accompanied by a rejection of Freudian psychoanalysis.

[...] With today’s politicians it’s all about identity and personal stories, until it comes to the matter of class, and then - hey presto! - it suddenly doesn’t matter at all. The one aspect of politicians’ life that does mean something - their backgrounds, and by implication the ability of ordinary non-elites to attain political success and representation - is the one aspect whose importance is denied. “What people are interested in,” David Cameron insisted in 2009, “is not where you come from but where you’re going.”

[...] Choice feminism is like socio-economic ‘opportunity’: failure becomes your fault. And choice has replaced structural change as the sign of liberation. If women spend their time roaming the aisles of Primark or working in a lap-dancing club, then it their decision. It is not the result of unfavourable circumstances or cultural pressures. And just as the free-speech argument is often invoked to allow a platform for right-wing extremism, it’s telling that the choice argument is most commonly invoked to justify conservative choices.


That’s rather an arbitrary selection, as Glaser also includes excellent commentary on greenwash, the food industry, and reality TV, amongst other topics. Throughout, the book calls for a return to ideology, or rather for a return to honest discussion of ideology. It hasn’t gone away, just hidden itself by pretending to be scientific fact. Glaser doesn’t claim to espouse a specific ideology herself, although there are a lot of Marxist/Marxisant writers in her reading list. The point of the book is to highlight the need for clarity and debate, which it does very effectively. It’s an intelligent, galvanising read that I recommend.
… (more)
 
Flagged
annarchism | 1 other review | Aug 4, 2024 |
The populist right have marshalled public anger against the real elites – corporate and financial power – and turned it onto those who represent us in Parliament, uphold our rights, treat us when we’re sick, and create and curate the best books, art and ideas. Culture and education have been made into symbolic arenas of ‘democratization’ while gross inequality remains intact.

Meanwhile, liberals have lost their nerve, accepting the anti-elitism slur at face value. But social privilege is not the same thing as excellence. For too long conservatives have had a monopoly on upholding standards of beauty and truth. But now that they’ve become ruthless modernisers, it’s time for progressives to take on that task. This book provides the ammunition for a timely rebuttal.

I do think she's right that the majority of academics, journos, and artists have terrible working conditions, and the right misrepresents Guardian columnists as falsely representative of these knowledge workers and effaces the real elites, the capitalist class. I also appreciate her defense of standards of value in aesthetics and her references to William Morris, Oscar Wilde, Mark Fisher, & al.

An interesting read.
… (more)
 
Flagged
djjazzyd | Mar 26, 2022 |
I wanted to like this book a lot - it's 'my sort of book' ; a challenge to conventional wisdom,a spotlight on the spin that invidiously defines the modern world. But ultimately, it under-delivers. Neither "quite brilliant" (Dame Jenni Murray) nor "laid out with precision, grace and urgency" (Zoe Williams) - it's ironic that the dust jacket is an example of the very symptoms that Glaser critiques.

She themes each chapter (Politics, Social Mobility, Health, The Web, Media) and sets out to tell the 'truth' behind the ideology we're offered. Then fails to do so. What could have been a passionate call-to-arms is instead a sustained whinge about a lot of things she doesn't like, and a few things she does (but feels guilty about).

Glaser has obviously read widely around each of her themes and quotes readily. But her sources have thought and written more deeply , so you're better off reading the original material for a real workout.
… (more)
 
Flagged
Parthurbook | 1 other review | Apr 4, 2012 |

Statistics

Works
10
Members
44
Popularity
#346,250
Rating
4.0
Reviews
3
ISBNs
13