Works by Merlin Stone
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice) (2004) 13 copies
The Definitive Guide to Direct and Interactive Marketing: How to Select, Reach and Retain the Right Customers (2003) 5 copies
CRM in Financial Services: A Practical Guide to Making Customer Relationship Management Work (2002) 5 copies
Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series) (2000) 2 copies
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- Works
- 13
- Members
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