Alina Wheeler

Author of Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

6+ Works 398 Members 2 Reviews

About the Author

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Includes the name: Alina R. Wheeler

Works by Alina Wheeler

Brand Atlas: Branding Intelligence Made Visible (2011) 11 copies

Design de Identidade da Marca 3 copies

Diseño de marcas : una guía esencial para todo equipo de creativos de marcas (2018) 1 copy

Design de Identidade da Marca Guia essencial para toda a equipe de gestão de marcas (5ª Edição) 1 copy

L'identite de marque: Le guide de reference pour toutes les equipes de branding 1 copy

Work Explorer

Associated Works

Design Culture: An Anthology of Writing from the AIGA Journal of Graphic Design (1997) — Contributor — 42 copies

Tagged

advertising (9) advertising art (3) art (8) best practices (2) brand (11) brand development (2) brand identity (7) brand management (3) brand strategy (2) branding (42) brands (11) bus (3) business (19) commercial art (3) communication (3) corporate branding (2) corporate identity (10) design (47) designing brand identity (4) English language (4) graphic art (2) graphic design (27) graphics (6) guide (7) hardcover (2) identity (10) logo (6) logo design (2) Logos (4) marketing (30) non-fiction (11) read (2) rebranding (3) stacks (2) textbook (3) to-read (14) trademark design (2) trademarks (3) visual communication (3) wishlist (2)

Common Knowledge

Gender: female
Places of residence: Philadelphia, Pennsylvania, USA
Organizations: Rev Visual (founder)

Members

Reviews

Designing Brand Identity: An Essential Guide for the… by Alina Wheeler

This is a simple, yet rich primer on the key concepts relevant to branding for a distinct, coherent identity. It's a great introduction for anyone who needs to understand brand identify, and a great reference for anyone who already does. I especially appreciated how much the ideas are supported with hundreds of relevant examples and illustrations.

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jpsnow | 1 other review | May 13, 2022 |

Designing Brand Identity: A Complete Guide to… by Alina Wheeler

good book. I've used in class, but it's more for current designers than those wanting to be designers.

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csleh | 1 other review | Jan 13, 2009 |

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