Click on a thumbnail to go to Google Books.
|
Loading... Advertising Management (edition 1992)by David A. Aaker, Rajeev Batra, John G. Myers
Work InformationAdvertising Management by Rajeev Batra
   None No current Talk conversations about this book. No reviews no reviews | add a review
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process. No library descriptions found. |
Current DiscussionsNonePopular covers
 Google Books — Loading...GenresMelvil Decimal System (DDC)659.1Technology Management & public relations Advertising and public relations AdvertisingLC ClassificationRatingAverage: (3.5)
Is this you?Become a LibraryThing Author. |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Wikipedia in English
1