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Loading... Understanding Business Marketing and Purchasingby David Ford
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How do markets work? This reader introduces the student to the workings of the market, explaining both the reasons for its success and its shortcomings. Throughout, the text encourages a critical approach demonstrating the diversity of market economies. In particular it explores:the social nature of market economiesthe range of approaches to the study of the market: Marxist, Austrian, Keynesian and institutional economics are discussed as alternatives to the neo-classical mainstreamthe differences between Anglo-American, European and Asian economic models No library descriptions found. |
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Google Books — Loading... GenresMelvil Decimal System (DDC)380.1065Social sciences Commerce, communications & transportation Commerce, communications, transportationLC ClassificationRatingAverage: No ratings.Is this you?Become a LibraryThing Author. |