Effective public relations (1952)

by Scott M. Cutlip, Allen H. Center

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Elements of mystery and adventure create a gripping read.

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This public relations textbook was good enough that I've saved it for all these years, and still refer to it occasionally. A favorite part of this book is the treatment of the American Revolution as a public relations campaign. According to this book, the Boston Massacre was not a spontaneous event and the Liberty Tree was a clever symbol for rallying the colonists. (

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ZenoIzen | Jan 2, 2008 |

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Author name	Role	Type of author	Work?	Status
Scott M. Cutlip	—	primary author	all editions	calculated
Center, Allen H.	—	main author	all editions	confirmed
Broom, Glen M.	—	main author	some editions	confirmed