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In Photography Rules, Paul Lowe (expert photographer and lecturer) guides you through over 150 bite-sized dos and don'ts from the likes of Dorothea Lange, Don McCullin, Martin Parr, Rankin and Richard Avedon. Whether you're a complete beginner using your iPhone, looking to improve your DSLR skills or are already a professional, this book will give you insider tips inspired by the greatest photographers from history as well as original pieces of advice from some of the most well-respected living photographers. Each of the pithy entries will combine a specific rule and a supporting photograph or quote with commentary from the author on how best to put the advice into practice. Chapters include: Making Photographs: Practical tips for taking great photographs, covering genre, composition, operational function, working with your subject, lighting, post-production and print; Being a Photographer: Insider guidance on attitude, creativity, understanding photography and finding your purpose; Professional Practice: Dos and don'ts about being a professional, working with clients, marketing yourself, developing your career, making money and collaborations. With succinct, accessible and engaging entries, expert advice from the author, and original quotes from the some of the greatest living photographers - readers can either dip in at random or read religiously for lessons in how to produce photographs they're proud of. This is the perfect book for students, amateurs or professional photographers looking to improve their skills and find inspiration.