You don't understand: Willy was a salesman. And for a salesman, there is no rock bottom to the life... He's a man way out there in the blue, riding on a smile and a shoeshine. And when they start not smiling back - that's an earthquake.

He's liked, but he's not well liked.

Biff : Shouldn’t we do anything?

Linda : Oh, my dear, you should do a lot of things, but there’s nothing to do, so go to sleep.

Charley : Howard fired you?

Willy : That snotnose. Imagine that? I named him. I named him Howard.

Charley : Willy, when’re you gonna realize that them things don’t mean anything? You named him Howard, but you can’t sell that. The only thing you got in this world is what you can sell. And the funny thing is that you’re a salesman, and you don’t know that.

Willy : I’ve always tried to think otherwise, I guess. I always felt that if a man was impressive, and well liked, that nothing-

Charley : Why must everybody like you? Who liked J. P. Morgan? Was he impressive?...But with his pockets on he was very well liked.