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Social media utilization in business-to-business relationships of technology industry firms

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Social media use and potential in business-to-business companies' innovation

There is a significant gap between perceived potential of social media and social media use in innovation activity in business-to-business companies, recognizes potentially effective ways to reduce the gap, and clarifies the found differences between B2B's and B2C's.
ACM (opens in a new tab)

Benefits of social media in business-to-business customer interface in innovation

The study clearly demonstrates that not merely B2C's, as commonly believed, but also B2B's can benefit from the use of social media in a variety of ways, and refers to increased customer focus and understanding, increased level of customer service, and decreased time-to-market.
ACM (opens in a new tab)

Social "media-based" value creation and business models

This study offers detailed descriptions and analyses of the major social media mechanisms affecting how value is created in social media-based value networks and the kinds of impact social media can have on present and future business models.
Publisher (opens in a new tab)

The use of social media for knowledge acquisition and dissemination in B2B companies: an empirical study of Finnish technology industries

An empirical survey of Finnish technology companies operating purely in B2B markets highlights that social media adoption is still in a preliminary stage of development and suggests a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers.
Taylor & Francis (opens in a new tab)

Developing a Conceptual Model for the Relationship Between Social Media Behavior, Negative Consumer Emotions and Brand Disloyalty

The argument of this paper is that although social media gives consumers more power which is manifested in sharing negative emotions related to the company, the effect this has on brand disloyalty depends on the company’s behavior.
Publisher (opens in a new tab)

Social media’s opportunities in business-to-business customer interaction in innovation process

The current situation regarding the opportunities of social media in facilitating customer interaction in the innovation process is studied with the help of a literature review and a survey in Finnish companies.
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Visual Network Analysis of Twitter Data for Co-organizing Conferences: Case CMAD 2013

Twitter data was used to analyse the network of conference participants and the conference's discussion topics, which have implications for improving the planning and co-organizing of conferences, as well as for Twitter use in conference communication.
IEEE (opens in a new tab)

Managing customer information and knowledge with social media in business-to-business companies

The role and possibilities of social media in the sharing and creation of customer information and knowledge especially from the perspective of business-to-business companies' innovation is studied with an extensive literature review.
ACM (opens in a new tab)

Information visualization of Twitter data for co-organizing conferences

This research applied the process of data-driven visual network analysis for providing insights on Twitter use during CMAD2013 conference day and identified e.g. influential conference delegates, most interesting presentations and discussions, and several development and information needs of conference co-organization derived from the information visualizations.
ACM (opens in a new tab)
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innovation 6
INTERN 6
Note 1
twitter 5