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The effect of electronic word of mouth on brand image and purchase intention

Purpose – Word‐of‐mouth (WOM) has been recognized as one of the most influential resources of information transmission. Advances in information technology and the emergence of online social network…
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The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TBP)

This paper investigates the impact of electronic WOM (eWOM) on a tourism destination choice, using the theory of planned behaviour (TPB), and an effort was employed to determine the effect of past travel experience on using eWOM and TPB constructs.
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Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: an integrated approach.

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Social responsibility influence on customer trust in hotels: mediating effects of reputation and word-of-mouth

Purpose This paper aims to model and test the relationships between corporate social responsibility (CSR), corporate reputation (CR), word-of-mouth (WOM) behavior and customer trust (CT)…
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Factors influencing word of mouth behaviour in the restaurant industry

Purpose Restaurants with limited promotion budgets depend mainly on word of mouth (WOM) among customers. WOM seems particularly important to the marketing of services. This is because…
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Electronic word-of-mouth: Challenges and opportunities

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Electronic Word of Mouth Effects on Tourists’ Attitudes Toward Islamic Destinations and Travel Intention: An Empirical Study in Iran

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The Effect of Brand Equity Components on Purchase Intention: An Application of Aaker’s Model in the Automobile Industry

Abstract: The paper aims to investigate the effect of brand equity dimensions on purchase intention, based on Aaker’s well-known conceptual framework in the automobile industry. Building on extensive…
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Perceived risks in travelling to the Islamic Republic of Iran

Purpose – The purpose of this paper is to identify tourists ' concerns about perceived risks while travelling to the Islamic Republic of Iran, investigate whether such risks are in any way mitigated…
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Total quality management, corporate social responsibility and entrepreneurial orientation in the hotel industry

Purpose The purpose of this paper is to examine how total quality management (TQM) and corporate social responsibility (CSR) affect entrepreneurial orientation (EO) in the context of the hotel…
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