The role of trust and assurance services in electronic channels: an exploratory study

@inproceedings{Nteberg1999TheRO,
  title={The role of trust and assurance services in electronic channels: an exploratory study},
  author={Anna H. N{\"o}teberg and Ellen Christiaanse and Philip Wallage},
  booktitle={International Conference on Interaction Sciences},
  year={1999},
  url={https://api.semanticscholar.org/CorpusID:7613888}
}
The results show that there are significant differences in the likelihood of purchasing, the concern about privacy across vendor types, product types, and Web assurance seal providers.
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11 References

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