Curbing electronic shopper perceived opportunism and encouraging trust

@article{Gutirrez2017CurbingES,
  title={Curbing electronic shopper perceived opportunism and encouraging trust},
  author={Sonia San Mart{\'i}n Guti{\'e}rrez and Nadia H. Jim{\'e}nez},
  journal={Ind. Manag. Data Syst.},
  year={2017},
  volume={117},
  pages={2210-2226},
  url={https://api.semanticscholar.org/CorpusID:27484385}
}
Satisfactory experience with ES and entertainment emerge as the most relevant factors to achieve trust and prevent perceived opportunism in e-commerce.
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26 Citations
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26 Citations

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