Trust and TAM in Online Shopping: An Integrated Model

@article{Gefen2003TrustAT,
  title={Trust and TAM in Online Shopping: An Integrated Model},
  author={David Gefen and Elena Karahanna and Detmar W. Straub},
  journal={MIS Q.},
  year={2003},
  volume={27},
  pages={51-90},
  url={https://api.semanticscholar.org/CorpusID:19031190}
}
Research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness and perceived ease of use, and provides evidence that online trust is built through a belief that the vendor has nothing to gain by cheating.
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135 References

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