The Role of Consumers' Trust in Online-Shopping

@article{GrabnerKraeuter2002TheRO,
  title={The Role of Consumers' Trust in Online-Shopping},
  author={Sonja Grabner-Kraeuter},
  journal={Journal of Business Ethics},
  year={2002},
  volume={39},
  pages={43-50},
  url={https://api.semanticscholar.org/CorpusID:150537978}
}
Many consumers are sceptical or suspicious about the functional mechanisms of electronic commerce, its intransparent processes and effects, and the quality of many products that are offered online… 
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576 Citations
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25 References

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