Seller Reputation Within the B2C e-Marketplace and Impacts on Purchase Intention

@article{Malak2021SellerRW,
  title={Seller Reputation Within the B2C e-Marketplace and Impacts on Purchase Intention},
  author={Felipe Malak and Jorge Brantes Ferreira and Roberto Pessoa de Queiroz Falc{\~a}o and Cristiane Giovannini},
  journal={Latin American Business Review},
  year={2021},
  volume={22},
  pages={287 - 307},
  url={https://api.semanticscholar.org/CorpusID:233806105}
}
Abstract Online electronic marketplace platforms, a business model that connects buyers with sellers through an intermediary, are steadily growing in Brazil. This research seeks to investigate the… 
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26 Citations
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26 Citations

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