DOI:10.1016/J.JBUSRES.2018.01.023 - Corpus ID: 158559518
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
@article{Balaji2018AreCC, title={Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery}, author={M. S. Balaji and Subhash Jha and Aditi Sengupta and Balaji Krishnan}, journal={Journal of Business Research}, year={2018}, volume={86}, pages={109-118}, url={https://api.semanticscholar.org/CorpusID:158559518} }
- M. Balaji, S. Jha, Balaji Krishnan
- Published 1 May 2018
- Business, Psychology
- Journal of Business Research
64 Citations
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51 References
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Existing research shows that loyalty is a function of customer perceptions of trust following service recovery. The authors propose a cognitive appraisal model that portrays trust and emotions as key…
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The benefits of customer co-creation of value in the service context are well recognized. However, little is known about service failures in a co-creation context and the consequent roles of both…
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This article develops and tests a comprehensive model of customer revenge that contributes to the literature in three manners. First, we identify the key role played by the customer’s perception of a…
Matching service recovery solutions to customer recovery preferences
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Purpose – This paper aims to argue that, traditionally, service recovery attempts have paid little attention to customer preferences. Despite attempts to recover the customer, firms generally do not…
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